If you build HubSpot CMS themes, you have probably copied the same block of HubL into three templates: a card, a button, a list of tags. A copy-pasted snippet becomes...
Articles
Faster Images in HubSpot Templates: srcset, Lazy Loading and Layout Shift
Images are usually the heaviest part of a HubSpot page. Three habits fix most image problems: serve the right size, load off-screen images late, and reserve space so the page...
HubDB in HubSpot CMS: Build Data-Driven Pages Without Hardcoding Content
Hardcoding lists of team members, locations, events or products into HubSpot modules works until the third time someone asks you to "just add one more row". HubDB is HubSpot's built-in...
HubSpot Theme Fields vs Module Fields: Where Should Your Design Settings Live?
Every HubSpot CMS project eventually hits the same question: should this setting be a theme field or a module field? Pick wrong and marketers end up editing the same brand...
HubSpot Serverless Functions: Keep API Keys Out of the Browser
Sooner or later a HubSpot page needs data from an API that requires a secret: a private app token, a weather service key, an internal pricing endpoint. Putting that key...
Debugging HubL Templates: Practical Techniques for HubSpot CMS Developers
HubL renders on the server, so when a template misbehaves you cannot open browser dev tools and step through it. The output is simply wrong, or a section silently disappears....
Custom HubSpot Properties That Scale: A Practical Naming and Governance Guide
Custom properties are the backbone of a HubSpot portal. They power segmentation, reporting, workflows and integrations. They are also the first thing to turn into a mess. Here is a...
Handling HubSpot API Rate Limits in Node.js: Retries, Backoff and Batching
Sooner or later every HubSpot integration hits the same wall: a sync job that worked perfectly in testing starts returning 429 Too Many Requests in production. The fix is rarely...
